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On The Rhoad

Jan 29, 2020

Marketing is who you are, not what you sell.

What we mean by that is, Your brand represents the culture of your company which in turn is represented in the soft service that you provide.

So when you think about it, the marketing of a lot of automotive companies is trying to inspire the customer to enter the fold and be...

Jan 8, 2020

Many times on this show we’ve advised you not to emulate Apple or similar companies because of their sheer size, resources and ability to fail forward.  However we are going to contradict that statement in reference to Tesla and their launch of the Cybertruck. Love it or hate it, Elon’s launch of the truck is...