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On The Rhoad

Apr 17, 2017

Sponsorships? Ambassadors? Social Media influencers? I speak in detail with the President of Varrstoen Wheels about what's going through his head when reading sponsorship applications for VTX Offroad and Varrstoen wheels. We also talk about building community and his worst business experience.


Apr 10, 2017

Last week I had the honor of being a guest on Do It For A Living. A podcast which focuses on inspiring motorsports entrepreneurs. It was my first guest appearance on a show in a very long time. What was intended to be a podcast about design ended up covering far more serious topics: - My worst business experience...


Jan 20, 2017

In this episode: - I refuse to talk tactics - I get a little pissy. - Discuss how Taylor Swift is kicking your butt - We learn to ‘see’ - Discuss why Karl Benz was an amazing idiot - Dance with fear /// Join Hundreds Of Auto Industry Businesses Who Have Removed The Guessing And Speculation From Their Marketing...


Jan 19, 2017

From understanding the big-picture of strategy to making sure your marketing tactics jive with your customers, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Automotive Aftermarket Masterclass, Chris Rhoad outlines how to craft a truly remarkable...


Jan 19, 2017

Entrepreneurs and business owners, in general, are increasingly scared of change. When you’re in that marketing meeting and propose a certain tactic or initiative or feature, it is viewed as subjective in the eyes of the business owner. And by being subjective in nature the business owner, who are running the business...